I am reposting this entry from September 28, 2016, because it relates to the other repost for today. I used the same BYU film for both posts, but they are about different topics.
Yesterday, while screwing around on YouTube, I came across a most bizarre film from 1971. It was evidently put out by the Church of Jesus Christ of Latter-day Saints. Behold…
The LDS church has a long history of producing audio visual learning aids. If you were around in the 70s and 80s, you probably saw some of their ads on television. I hesitate to refer to them as PSAs, because they were really put out as a means of attracting people to Mormonism. As someone who was born in 1972, I vividly recall several different ones that were regularly rotated on daytime TV.
I must admit, watching this video makes me cringe. I’m embarrassed and humiliated for the women who are in it. Having never been LDS, I can’t really speak to what this film was really intended to do, other than remind women that they need to be thin and pretty for the Brethren, so they can find a temple worthy husband who will take them to the Celestial Kingdom.
One woman talks about how she still gets “dates” even though she’s fat, so she has no motivation to lose weight. How sad that is. The only reason she could possibly have to want to lose weight is to find a man? What about losing it because you want to? I also find it very strange that this film makes these women out to be binge and compulsive overeaters. Yes, it’s true that many people are heavy simply because they eat too much, but that’s not always true. The truth is, being overweight is a complex problem that can be caused by a variety of factors. I am myself overweight, but I don’t eat three bowls of ice cream in a sitting, as is depicted in this film.
As the film continues, the male announcer says…
This is part of our commitment action approach to weight control. The girls meet weekly in therapy sessions where behavioral change is emphasized. Overweight people tend to be dishonest, inconsistent, and irresponsible. How often have we said or heard people say, “I don’t know why I can’t lose weight. I hardly eat a thing.” or “I was nervous and upset. I just couldn’t help myself.” All kinds of alibis and excuses. Our sessions together tend to debunk these excuses and instead focus on behavioral consistency, control, and commitment with an emphasis on action.
How sad it must have been for the young LDS women who watched this video. They are automatically considered “dishonest, inconsistent, and irresponsible” simply because of the way they look. And consider the fact that the church is very food oriented. Women in the church are encouraged to be excellent homemakers and cooks.
The very sexist announcer goes on to say…
Group members help Judy improve the consistency between what she says she wants to do and what she actually does. If Judy wants to be thin, she has to engage in thin activities, such as eating less and exercising more. Sometimes she sees the problem as impossible to control. We try to help her refute this.
Notice too, that it’s a man leading this group and he has all the answers. As if a man really understands why a woman might feel compelled to overeat. He keeps referring to the women as “girls”, too, and talks about them like they’re all a bunch of simple minded twits.
The horrible music continues and they show video footage of heavy women swimming, their fat rolls jiggling underwater. They show twin little girls laughing openly at a heavy woman biking past them. Nowadays, someone would be calling CPS on the girls’ parents for letting them walk alone in a neighborhood! They show a fat woman diving into water and when she hits, there’s a sound of gunfire, as if the sheer volume of water displaced has moved the earth somehow. One woman is doing stretches only to get exasperated and give in to the temptation of potato chips. It’s as if the filmmakers are saying “Shame on her for being so weak!”
A woman named Dawn says that she was sick all week and had a sore throat. She ate ice cream to make her throat feel better. And, don’tcha know, that’s why she’s fat! She could have used ice cubes, you know… as the announcer tells us. What a dick. He says, “We try to help her see herself through the eyes of other group members. To realize her self deceit.”
The video is rife with closeups of heavy women eating, shoveling fattening foods into their mouths in a way that is supposed to be disgusting. I could continue to quote from this nasty little film, but I think you get the picture.
Apparently, the answer to getting thin is to start dating. A man will fix everything. Get yourself a good man and you’ll have all the motivation in the world to lose weight. “Being ‘feminine’ can be fun.'” the announcer says. It’s a load of nasty bullshit.
I know this film is 45 years old. Since I’m 44, it doesn’t seem like it’s that old. I guess it is, though. I have my doubts that the attitudes among church members has necessarily changed a lot, although they are almost certainly less “in your face” about it than they are in this offensive film.
Here’s another film from BYU…
There is certainly nothing wrong with eating right and exercising. There is nothing wrong with wanting to lose weight. What I find offensive is the attitude that a person’s character is being judged by what size clothes he or she wears. It’s offensive that a person’s worth is being measured by how heavy he or she is. I don’t know that a film like this would be made today, but it sure is cringeworthy to see that it was made around the time I was born.